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Trade shows take steps forward, the show must go on

First quarter of 2020 pulled a nasty surprise and upended the event industry. In a flash, events cancellations seemed to be the order of the day. All live, and in-person experiences just halted.

We thought the coronavirus would be a momentary fluke and would soon blow over. But no. Not really. We were wrong to expect that, and we can’t just sit down and wait. We have to plan our next steps.

Change ways to reach potential buyers. Shift ways to obtain our return on investment. Transform ways of doing the business.

The events industry was not one to take the circumstances lying down. Realizing the need to overhaul current practices, it went about firing its rusted cannons, only to be rebuffed by the unexpected confluence of factors against which it was helpless.

Personalization meshed with technology is now the standard to conduct exhibitions and events in these trying times. We have to change, adapt, and excite participants… the shows must go on!

Gradually, the turnaround happened.

  1. Accept the inevitable and work with it.

Live trade shows and exhibitions showcase products and services. Renew ties with current customers and develop new prospects, exploit networking opportunities and even purchase—piecemeal or in volume― that’s the typical live trade show experience. Now, it’s different.

The subsequent cancellation of events, trade shows & exhibitions moved us to a fated virtual setting at a computer,  and a click away from the attendee.

As always, attendees could still experience what they usually do during exhibitions and events, but remotely, online and virtual simulated. Different features but with same benefits.

  1. Stash old tricks and devise new ways and rules for events.

The need for virtual trade shows has led to many innovations and new iterations of products and services in the events industry, all designed to create an attendee experience that competes with live events.

One secret to success for virtual events is to increase customer service and extend hospitality for attendees.

Just as we have leveraged Zoom, Google Meet, Microsoft Teams, BlueJeans and Facebook Rooms beyond calls and meetings to larger scale, virtual conferences, and the trade show industry have responded with gusto to this development.

  1. Take ownership of digital platforms, customize design and turn “virtual” into reality.

The experience simulates a high-end computer game, with graphics rich in detail. Interaction with others in a virtual environment is as normal as a usual video call. Attendees will come upon a lobby, resource center, exhibit hall—all the trappings of a live event.

One benefit of virtual trade shows is that attendees can control their experience. Allowing to explore the event the way they want. Exhibitors also gamify the whole experience. Motivating attendees with incentives to take part in polls, contests or social media dialogues or just a simple feedback about the event.   

Develop a creative virtual platform of your shows and provide bespoke experiences with  various features that excite your target audience.

Virtual trade shows and exhibitions appear on their way to bridging the past with this season’s innovations. From smaller exhibitions to expositions, virtual events and exhibitions have already engaged millions of people across the globe to date.

Find a partner agency, like Graffic-traffic, with turnkey, concept-to-knockdown services, to make things possible for various industries, in every corner of the world.

    • Customize out of the ordinary virtual platforms to fit any brand’s marketing and sales goals.
    • Design beautifully branded stands and orchestrate exhibitions with amazing features simulating real-life experiences.
    • Build strategies and stage marketing shows & activations to engage end-users and experience the brand.

With every egress, Graffic-Traffic takes good care of your production logistics until your next event. Nothing is impossible, we always have a way to give you the good stuff.

Let’s Meet 👥 or Email Us. Get in touch today.

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The Idealist

Design, ideas & technology that drive modern marketing.