No matter how big or how small the business is, customer loyalty is certainly important. Repeat customers spend so much more than new customers do. Consider how much more expensive it will be to repeatedly attempt new campaigns to attract new customers than it is to keep the ones already patronizing you.
If you’re looking for proven ways to develop and keep loyal customers, consider implementing these strategies.
Strategy #1. Set up a database and communicate regularly online with your customers.
Communicate often with your customers for them to keep you in their minds. Pass along valuable news for them to appreciate. How do you do this? Take some time to put up a customer database with contact information―email, postal addresses, and phone numbers. Use this database to send occasional sales event reminders and birthday greetings of family members.
Use social media to get in touch with your customers. Everyone is just one click away.
Just limit your advertising because this puts off most customers. You may share any useful information that relates to their personal or business interest.
Strategy #2. Line up extra perks for your most loyal customers.
Easily the best way to reward customer loyalty is to give extra perks to your most dependable customers. Whether it’s priority service, volume discounts or special treats, customers relish any extra attention they get.
Set up a reward system for the month’s or the year’s most loyal customer, and you extend your connection for them to stick around or shop more often, as an example for other customers too.
Strategy #3. Extend great customer service.
Although this is a cardinal rule, it’s one strategy that many pay only lip service to. Not too long ago, one customer survey showed that, in a particular year, 51 percent of customers ended their relationship with a business, simply because they felt unhappy with the service it extended to them.
Customers do remember— and brag to peers― when they’re treated well.
They won’t ever forget when they’re treated shabbily. Either way, they share experiences with family and friends—leading to either more or lost business opportunities for the shop or store in question.
Strategy #4. Deliver service with a human voice, not technology
Even with new technology being introduced daily, we do want instant action at times, which we obtain by interacting with other human beings. Almost anyone can get frustrated being given the runaround after placing a call to Customer Service, or having to wait endlessly for a string of extensions to reach a real human at the other end, willing to help resolve the problem at hand.
It’s important to remember that, while automated phone systems may save money, highly trained customer service representatives build loyalty.
Strategy #5. Reinforce your customers’ loyalty with guaranteed product quality.
Apple has surely won over many loyal followers. Customers prove just how much they love the company, with bumper stickers—even tattoos—or when the opportunity arises, not backing down and arguing in favor of the company’s products.
Psychologists looking into the phenomenon learned that the part of the brain that lights up when people’s religious beliefs are mentioned, also lights up when Apple customers imagine their favorite gadgets. This only shows that if your customers believe your products to be the world’s best, they’ll respond unstoppable passion and enthusiasm.
If business owners today give due importance to their customers, provide VVIP treatment, and always demonstrate their gratitude for customer loyalty, these same people will be happy to frequent the store or shop for years without end.
Read something more… Would you rely on freelancers?